Do not buy from if...
a) You are in any doubt of authenticity or if you have a negative gut feeling.
b) An item appears too cheap. Often one of the best guides is how much the item costs. If a seller / dealer is selling an undervalued item at a low price it must mean he does not believe it is authentic. i.e. Do not buy an Elvis Presley signed photograph from a dealer for £250 it is a forgery!
c) Dealers who are hard to contact. i.e PO Box Number, Mobile Phones Only
d) Unregulated dealer websites who make unsubstantiated claims about their expertise or “15 years working behind the scenes in the music industry”
e) Internet auctions unless you are an experienced buyer.
f) A signed photo that is too perfect. Ie – undedicated perfect unmarked condition, signed in black sharpie pen only on clear section of photo. | 
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