Charles Atlas

Charles Atlas

CHARLES ATLAS d1972. Italian bodybuilder. The developer of a famous bodybuilding method and associated exercise program that became known for its landmark advertising campaign, featuring Atlas's name and likeness. It has been described as one of the longest-lasting and most memorable ad campaigns of all time. According to Atlas, he trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular muscleman of his day. He took the name "Charles Atlas" in 1922 after a friend told him he resembled the statue of Atlas on top of a hotel in Coney Island. His company Charles Atlas Ltd was founded in 1929 and as of 2010 it still continues to market a fitness program for the "97-pound weakling" [44 kg]. He died of heart failure aged 80 in 1972, after taking his habitual daily jog along the beach (his family had a history of heart attacks)

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Charles Atlas

Reference Number. 6488


An original 1956 typed letter on his own headed paper, clearly signed at the conclusion in ballpoint by Charles Atlas

Double mounted for fine display with photographs


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